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Welcome to Mindlytics Solutions

About Us

At Mindlytics, we bridge the gap between conventional market research and the demands of a dynamic digital economy. Through data storytelling, dashboarding, and deep industry knowledge, we empower brands to act decisively and scale efficiently. Our expertise spans various industries, including FMCG, healthcare, retail, D2C, ensuring tailored strategies that drive growth.

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Our Solutions

Our dynamic and energetic team always strives to work to bring the best possible for your team. From the scratch we plan, organize, and create seamless software solutions for you.

Our Latest Projects

Why Choose Us

Industries We Serve

At Mindlytics, we bring tailored solutions and deep industry insight to every project. Whether you’re in a fast-paced, highly regulated, or creatively driven space, our team understands the unique challenges and opportunities your industry presents

We work across a wide spectrum of industries, adapting our research tools to sector-specific needs:

  • FMCG
  • Retail & E-commerce
  • Healthcare
  • EdTech
  • Fintech & BFSI
  • Manufacturing & Energy

The BI Advantage

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Testimonials

Their research and data modeling helped us identify high-potential cities for expansion. The combination of qualitative depth and quantitative rigor was exactly what we needed to scale smartly.

 

Strategy Director, Consumer Goods Company

We needed quick, actionable insights for a fast-moving category. The team executed the study with speed and precision. Their ability to translate raw data into business implications stood out.

Marketing Lead, D2C Health Brand

Their BI solutions gave us a unified view of our sales, marketing, and customer feedback data. The dashboards were not only visually impressive but also strategically insightful. A great partner for decision-driven reporting.

Head of Analytics, Retail Brand

The team delivered powerful consumer insights that helped us refine our product concept before launch. Their data visualization and segmentation approach made the findings easy to act on. A reliable partner for early-stage testing.

Brand Manager, FMCG Company

Their team transformed our fragmented data into a seamless, interactive dashboard that gives us real-time visibility across teams. The tech consulting support, from data modeling to deployment, was exceptional.

Pankaj Nautiyal

They helped us move from static reports to dynamic Power BI dashboards tailored to our KPIs. Their technical expertise and understanding of business logic made all the difference. We now make decisions faster and with more confidence.

Uday Chauhan

Overview::

Led the end-to-end migration of reporting infrastructure from SAP BusinessObjects (BO) Web Intelligence (WebI) to Power BI, aiming to modernize the reporting environment and enable self-service analytics for business users. This initiative resulted in significant cost savings by eliminating SAP licensing fees for Prudential users, optimizing the organization’s BI spending while improving report accessibility and scalability.

Technical Stack & Tools ::

  • Source Systems: SAP BO WebI Environment, SAP Information Design Tool (IDT)
  • Target Platform: Power BI Desktop, Power BI Service (64 SKU licensing model), Power BI Workspaces, Report Builder, Power Automate
  • Data Integration & Modeling:
    • Migrated metadata from SAP BO Universes to Power BI data models
    • Leveraged Databricks as a federated query layer integrating with SQL Server, the core transactional data source
  • Power BI Concepts Implemented:
    • Data transformation using Power Query Editor
    • Advanced data modeling in Power BI
    • Incremental refresh for optimized performance
    • Creation of rich, interactive Power BI visuals
  • Power Automate Concepts Implemented :
    • A Power Automate flow was created to act as a bridge between the ETL completion status and the Power BI dataset refresh trigger.
    • The ETL pipeline was configured to update a control or audit table (staging table) upon successful data load.
    • The Power Automate flow monitors this control table for a specific status flag or timestamp change, using a SQL Server trigger or scheduled poll via on-premises data gateway.
    • Once the load completion is detected, Power Automate executes a Power BI REST API call to trigger the dataset refresh for the associated semantic model.
    • Error handling and logging were built into the flow to capture failures and notify the support team via Teams or email alerts.

Key Responsibilities ::

  • Acted as the technical lead and SME throughout the migration lifecycle
  • Designed and implemented a scalable data model in Power BI using metadata extracted from SAP Universes
  • Rebuilt over 40 existing SAP BO reports in Power BI using self-service modeling principles
  • Guided licensing and workspace setup in Power BI Service (64 SKU plan)
  • Collaborated with cross-functional teams to ensure accurate data representation and user enablement

Skills Demonstrated ::

  • Deep knowledge of data warehousing concepts, SQL, and Power BI architecture
  • Expertise in enterprise BI migrations, self-service BI design, and data governance

Strong experience in metadata translation, performance optimization, and report reengineering.